Employee engagement, employee recognition & customer loyalty information

How many loyalty cards do you own? If you conform to the average you have 14.3. You might even have a separate wallet/purse to keep them in.

The idea behind customer retention emphasis is simple: there are only finite number of customers any given business can serve. But...

I was recently interviewed by the BBC about the role that customer loyalty schemes are playing in helping retailers to generate additional...

The value of a loyal customer is obvious — there is plenty of research available that demonstrates a loyal customer’s tendency to spend...