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Why Customer Loyalty Programmes Are Important For Your Business

The idea behind customer retention emphasis is simple: there are only finite number of customers any given business can serve. But...

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How can customer loyalty schemes create more revenue for retailers?

I was recently interviewed by the BBC about the role that customer loyalty schemes are playing in helping retailers to generate additional...

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Three Very Different Loyal Customers

The value of a loyal customer is obvious — there is plenty of research available that demonstrates a loyal customer’s tendency to spend...

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