Employee engagement, employee recognition & customer loyalty information

How can customer loyalty schemes create more revenue for retailers?

Saul Meyer | March 28, 2018

I was recently interviewed by the BBC about the role that customer loyalty schemes are playing in helping retailers to generate additional revenue. This was off the back of a report published this time last year by the British Retail Consortium..

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Topics: Customer Loyalty

Three Very Different Loyal Customers

Jacqueline Benjamin | June 10, 2015

The value of a loyal customer is obvious — there is plenty of research available that demonstrates a loyal customer’s tendency to spend more, stay longer and advocate to others. For example, a study by the Centre for Retail Management found that..

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Topics: Customer Loyalty

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