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2020 has been one of the most challenging years ever for customer facing businesses and those in the business of customer loyalty. We have...
So far, 2020 has been one of the toughest years in memory for retailers and businesses who rely on consistent consumer interaction and...
How many loyalty cards do you own? If you conform to the average you have 14.3. You might even have a separate wallet/purse to keep them in.
The idea behind customer retention emphasis is simple: there are only finite number of customers any given business can serve. But...
I was recently interviewed by the BBC about the role that customer loyalty schemes are playing in helping retailers to generate additional...
The value of a loyal customer is obvious — there is plenty of research available that demonstrates a loyal customer’s tendency to spend...
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