Employee engagement, employee recognition & customer loyalty information

I was recently interviewed by the BBC about the role that customer loyalty schemes are playing in helping retailers to generate additional revenue. This was off the back of a report published this time last year by the British Retail Consortium..

The value of a loyal customer is obvious — there is plenty of research available that demonstrates a loyal customer’s tendency to spend more, stay longer and advocate to others. For example, a study by the Centre for Retail Management found that..