The idea behind customer retention emphasis is simple: there are only finite number of customers any given business can serve. But returning and loyal customers is what makes it possible for the business to perpetually make sales and stay..
I was recently interviewed by the BBC about the role that customer loyalty schemes are playing in helping retailers to generate additional revenue. This was off the back of a report published this time last year by the British Retail Consortium..
Topics: Customer Loyalty
The value of a loyal customer is obvious — there is plenty of research available that demonstrates a loyal customer’s tendency to spend more, stay longer and advocate to others. For example, a study by the Centre for Retail Management found that..
Topics: Customer Loyalty
