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Customer loyalty Schemes in a new world: What Covid-19 has taught us

So far, 2020 has been one of the toughest years in memory for retailers and businesses who rely on consistent consumer interaction and...

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The rise and fall (and rise) of Air Miles. What Employee Recognition schemes can learn from the original customer loyalty program.

How many loyalty cards do you own? If you conform to the average you have 14.3. You might even have a separate wallet/purse to keep them in.

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Why Customer Loyalty Programmes Are Important For Your Business

The idea behind customer retention emphasis is simple: there are only finite number of customers any given business can serve. But...

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How can customer loyalty schemes create more revenue for retailers?

I was recently interviewed by the BBC about the role that customer loyalty schemes are playing in helping retailers to generate additional...

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Three Very Different Loyal Customers

The value of a loyal customer is obvious — there is plenty of research available that demonstrates a loyal customer’s tendency to spend...

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