Who has the best employee benefits and perks? Is it the silicon-valley techies or the banks and financial services companies? What about the high street brands?
We’ve taken a look at what some of the world’s biggest brands offer as employee benefits and here’s a list of our ten favourites. It makes for an interesting read, not least because so many of them relate to lifestyle and well-being. Now, more than ever, employers are looking to add value to their employees’ lives outside of the workplace. The growth in lifestyle benefits can be seen across the board, from employee discounts and tax incentives geared towards making employees’ personal lives more balanced and fulfilled, to offering a dedicated concierge team to assist with everything from bespoke holiday planning to organising a cleaner. Though many are attributing this trend to the influence of the millennial workforce – which has no doubt had an impact – in our experience these types of perks are popular with all employees.
1. American Express is one of an increasing number of employers that are going above and beyond when it comes to supporting new parents, in this instance offering parents up to five months of fully paid parental leave. Mothers can also get an extra six to eight weeks of paid leave and have access to a 24-hour lactation consultant.
2. Outdoor clothing brand REI encourages its employees to get outside by offering two paid days off each year, called "Yay Days”. This is a great example of organisations offering perks that support their own brand values – in this case reinforcing their connection with the outdoors.
3. Timberland is one of a number of high profile companies that give employees paid time off (40 hours a year) to volunteer for a cause of their choice.
4. Spotify has begun offering to cover the cost of egg freezing or fertility assistance. Pretty impressive when you consider that this can cost up to $10,000!
5. It should perhaps come as no surprise that Airbnb gives all employees $2,000 a year to travel and stay at an Airbnb listing anywhere in the world.
6. In addition to offering generous parental leave, Pinterest offers new parents two counselling sessions to help them make a plan for re-entering the workplace – a great example of an employer supporting the mental health and wellbeing of its team!
7. Twitter employees get on-site acupuncture classes. Yes please!
8. Online retailer ASOS is another company that reinforces its brand positioning, in this case as to go-to website for high street fashion, offering staff a 40% discount on all items bought on the site.
9. Microsoft has set out its stall firmly in the ‘well-being’ camp by giving employees an annual "StayFit" allowance, which can be spent on gym memberships and fitness programs.
10. And finally, health software company Epic Systems Corporation offer their employees a four-week paid sabbatical after five years, allowing team members to “pursue their creative talents”.
So, has this list given inspired any ideas for your own team?